Current trends in the comfort blanket market
We take a quick look at current trends and the most sought-after collectible soft toys!!
Maïlys D
11/21/20241 min read


Come on, let's take a quick look at current trends and the most sought-after collectible soft toys!!
Collectible cuddly toys have become very popular in recent years. With the rise of social networks, enthusiasts share their finds and their love for these soft toys, creating a dynamic community around this trend.
We can find in current trends:
1. Anything that revolves around pop culture: Plush toys from films, series or video games are particularly popular. Brands collaborate with franchises to offer limited editions that appeal to collectors.
2. Craftsmanship and unique creations: More and more creators are offering handmade cuddly toys, often customizable. These unique pieces attract those looking for a personal and original touch. You can also find our magnificent collection of handcrafted cuddly toys made with love on our “Our Creations” page.
3. Ecological soft toys: Growing environmental awareness pushes brands to use sustainable and recycled materials, attracting customers concerned about the ecological impact of their purchases.
We now move on to the most sought-after stuffed animals in the collection:
1. Squishmallows cuddly toys: These memory foam soft toys have become essential, with varied characters and colorful designs.
2. Beanie Babies: Classics of the 90s, these soft toys continue to attract collectors, especially rare editions which can fetch high prices on the market.
3. Luxury brands soft toys: Some fashion houses are launching collections of high-end soft toys, thus becoming objects of desire for fashion and design lovers.
4. The unmissable Disney craze: Many love their collection based on characters from our favorite cartoons.
To remember > collectible cuddly toys are more than just stuffed animals. They represent a passion, an art or even an investment that helps us keep our childish soul
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